Same, Same, but Different cars How did the shape of

How did the shape of these objects balance necessity and formal perfection so skillfully

Johannes Itten

copiously illustrated and neatly organized chronologically and by country

Sari Carel

Themes covered include creating characters

Same, Same, but Different cars How did the shape ofSame, Same But Different challenges the taboo of using the same idea twice. Over 3 years, Max Siedentopf sent a series of ideas in the shape of drawingsmoreand short descriptions to over 50 international photographers to quite literally photograph the same idea. In our constant hunt for unique ideas and authenticity, we often forget that execution matters just the same. Maybe even more.